About Us

Our History

Our policyholders own this company. This has proven a successful business model since 1873, and continues to this day.

We continually adapt to the needs of our customers.

Over the years, we have grown and merged with other smaller companies. Today, we have approximately 1,500 policyholders and had $631,683,114 of property insurance in force at the end of 2017.

We currently write business in Walworth, Rock, Dane, Jefferson, Green, Waukesha, Racine, and Kenosha Counties in southeastern Wisconsin.

Our mission is, “is to provide quality insurance service, at an equitable price, to the rural and small urban communities of Southeast Wisconsin.”

Chief Executive and President
Jim Viney, PFMM


General Manager
Adam Reed


Office Manager
Colette Frodl


Governance-Board of Directors
Chair of the Board

Bob Agnew

Chief Executive and President

Jim Viney

Vice Chair

Robert Janes

Bruce Vander Veen

David Kyle

Don Schmaling
Gene Lauderdale
Bob Johnson
Al McQuillen